I knew at an early age that I wanted to earn my own money, that having money meant having more freedom, freedom to choose. So I started working on weekends at a restaurant on the beach front called The Deck. I was 13 years old.
After school I went to the University in Cape Town and majored in Drama and English and studied at Film school. I started working in the film industry as a production manager and although the money was good, my job was extremely pressurised and I burnt out pretty fast. I needed a change. I wanted to do something with purpose. I was 26 years old.
So I started a knitting project calledÂ Snug, South Africa by hand, with heart; in a nearby township, Masiphumelele, where I taught women who were unemployed to make scarves, hats, blankets, bags, all sorts of things out of mohair. I managed to secure agents who represented us in Ireland, UK and USA and our first big order was from Top Shop, UK.
I started suffering with anxiety attacks when I was 29 years old and started studying Psychology as a result to try and understand what was triggering my anxiety and found that I was fascinated by the subject and that it would become a life long passion.
When I was 33 I was blessed with my daughter, Tatum. Â A year later her father and I split up, my mother got diagnosed with cancer and my father broke his leg and so Tatum and I moved to Durban to help my parents. By this stage Snug was almost running on it's own which I had always intended as I had wanted the business to be handed back to the women so that they could truly be empowered and run their own business but it meant I was out of a job and living with my parents.
Once my mom and dad had recovered I opened a boutique in my granny cottage and then moved to a room in a house that was a restaurant and then to a retail space in a shopping mall. Â It's calledÂ Eye LoveÂ and we sell clothes, gifts and home decor made by South African designers and I also started my own clothing range. We moved to Knysna and opened 3 more branches and I built and online shop with Shopify.
In 2019 I started a company called,Â TrackBack DesignsÂ with my brother-in-law,Â Iain Ewok Robinson, who is an incredible artist and we make T-shirts, cushion covers and the list will continue to grow.
When COVID 19 hit it hit us hard. Clothing retail was one of the hardest industries hit and Â I realised very quickly that I knew very little about the online world (even though I had built 2 plug and play websites for my 2 businesses) and that there is much more to driving traffic to your websites than placing a few Facebook ads and having an Instagram following. Â So I decided that, since digital skills are the future of business, I needed an education and I discoveredÂ Six Figure MentorsÂ (SFM) and signed up. Â I haven't looked back. You can learn anything you want to about the digital world with SFM..Â how to build an online business